Want to stop doing stuff that doesn’t work?

I can save you 6 months and 6 figures of misaligned effort.

I work with founders to diagnose what's not working, uncover hidden leverage in what they’ve already built—then turn that into traction, clarity, and momentum.

If you’re building but not seeing results, or you’re stuck trying to figure out what to build next, I can help.

☠️ Traps that Compromise Traction

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Building before validation

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Engineering-led roadmaps that ignore the user

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Teams misaligned on what matters

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Premature scaling & over-hiring

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Chasing investors instead of customers

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Ignoring runway math

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Legal & compliance blind spots

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Data-free decision-making

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Slow adoption and engagement due to unrecognized UX issues

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Not knowing your buyer and what they care most about

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Messaging that doesn’t resonate with the real buyer

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Founder conflict

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No clear go-to-market plan

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Tech-debt iceberg after a rushed MVP

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Market-timing denial

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Antidotes to Lack of Traction

The Virtuous Cycle of Traction: How to Win at Every Stage

🚨 What Happens When You Don’t Have Traction?

Fund-raising stalls. Investors rank early traction higher than pitch-deck polish; without real usage data, you look like a science project and valuations plummet.
CAC soars. When organic pull is missing you lean on paid channels, driving customer-acquisition cost up and payback periods out.
Founder fatigue sets in. Morale nosedives when effort ≠ outcome; chronic pivoting follows, eroding brand trust.
Runway evaporates. Burn continues while revenue doesn’t, forcing down-rounds, bridge loans—or shutdowns.
Talent leaves. Top hires read flat dashboards as a red flag and start taking recruiter calls.
Strategic options shrink. Lack of momentum limits partner interest, weakens bargaining power in M&A, and can turn an IPO dream into an acqui-hire reality.

Bottom line: No traction ⇒ no leverage. It jeopardizes every step from Seed to exit.

👀 What Lack of Traction Can Look Like

Symptom	Telltale Metric	Reality Check
🚫 Flat user growth	< 5% MoM signup increase	Growth hack won’t fix a non-pull market.
🔄 High churn	30%+ logo churn or negative net revenue retention	Users try, bounce, and you keep paying CAC.
😴 Low engagement	DAU/MAU < 15% or < 3 sessions / wk	Vanity downloads hide a usage desert.
📉 Stalled conversions	CTR < 1%, demo-to-close < 10%	Message isn’t resonating with real buyers.
💸 Revenue plateaus	MRR stuck ≤ $10K for 3–6 months	Signals price-value mis-match or tiny TAM.
🤷‍♂️ Investor pushback	“Come back when you have numbers”	Code ≠ company; traction is the proof.

🧠 I help early-stage SaaS teams make better decisions, faster.

Are you dealing with any of these common issues?

No product lead—and priorities keep shifting

Messy Salesforce, AI, or ops integrations confusing users

MVP with UX issues, scope creep, or user drop-off

Agency or advisor needing fast clarity to unblock a team

Got questions? Let’s talk!

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