I work with founders to diagnose what's not working, uncover hidden leverage in what they’ve already built—then turn that into traction, clarity, and momentum.
If you’re building but not seeing results, or you’re stuck trying to figure out what to build next, I can help.
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The Virtuous Cycle of Traction: How to Win at Every Stage
Fund-raising stalls. Investors rank early traction higher than pitch-deck polish; without real usage data, you look like a science project and valuations plummet.
CAC soars. When organic pull is missing you lean on paid channels, driving customer-acquisition cost up and payback periods out.
Founder fatigue sets in. Morale nosedives when effort ≠ outcome; chronic pivoting follows, eroding brand trust.
Runway evaporates. Burn continues while revenue doesn’t, forcing down-rounds, bridge loans—or shutdowns.
Talent leaves. Top hires read flat dashboards as a red flag and start taking recruiter calls.
Strategic options shrink. Lack of momentum limits partner interest, weakens bargaining power in M&A, and can turn an IPO dream into an acqui-hire reality.
Bottom line: No traction ⇒ no leverage. It jeopardizes every step from Seed to exit.
Symptom | Telltale Metric | Reality Check |
---|---|---|
🚫 Flat user growth | < 5% MoM signup increase | Growth hack won’t fix a non-pull market. |
🔄 High churn | 30%+ logo churn or negative net revenue retention | Users try, bounce, and you keep paying CAC. |
😴 Low engagement | DAU/MAU < 15% or < 3 sessions / wk | Vanity downloads hide a usage desert. |
📉 Stalled conversions | CTR < 1%, demo-to-close < 10% | Message isn’t resonating with real buyers. |
💸 Revenue plateaus | MRR stuck ≤ $10K for 3–6 months | Signals price-value mis-match or tiny TAM. |
🤷♂️ Investor pushback | “Come back when you have numbers” | Code ≠ company; traction is the proof. |
No product lead—and priorities keep shifting
Messy Salesforce, AI, or ops integrations confusing users
MVP with UX issues, scope creep, or user drop-off
Agency or advisor needing fast clarity to unblock a team
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